How to Write Meta Titles and Descriptions That Get Clicks
Meta titles and descriptions are your first chance to attract clicks from search results. A strong meta title should be clear, keyword-rich, and under 60 characters. Include your target keyword near the beginning and keep it relevant to the page content. For meta descriptions (under 160 characters), aim to summarize the page while sparking curiosity or highlighting benefits. Use action-oriented language like “Learn,” “Discover,” or “Get.” Always write for humans first—think about what would make you click. Avoid keyword stuffing and duplicate descriptions across pages. A/B test different variations using SEO tools to see what performs best. Great meta tags improve click-through rates, boost visibility, and signal relevance to search engines, helping you rank higher and earn more traffic.